Hello there, and welcome back to the brand-building course. You’ve made it past the halfway mark. These next two modules are where I get to nerd out about something I love: content. Now, I don’t mean blogs alone; content is really anything that conveys information to your audience.
Please reference our syllabus here. You can find the brand audit template here.
And, as your resident and semi-retired journalist, I can confidently say that while I may be a master of none or all, content is at the top of the list. This is partly because I have a cursed history of being a tech YouTuber (before the kids who make millions were a thing), designed a dozen or so different podcasts for brands, won a few journalism reporting awards (and may have also been nearly un-alived for it which is a story for another day), developed first-hand research that pretty big dents for the industries I’ve covered, and of course, developed near-endless content strategies mapped to prospects, customers, and users.
This is all to say that module 6 is all about content creation strategies as they relate to your brand efforts. This should not be confused with specific efforts tied to demand generation, with which there is overlap, but more so about developing the architecture that all content abides by. Think of this section as an extension of module five, which we wrapped after discussing brand awareness campaigns, but how to put the concept into more practical terms.
In this module, we’ll cover two basic brand-related content efforts:
Your strategy and plan
Identifying channels (content is not just blogging)
Then, we’ll wrap up with a standard editorial calendar template you can use in Notion. This is best used for general organizational awareness rather than project managing the effort behind it.
Read on to module 6.1…
Introduction to Module 6: Content Creation Strategies