An introduction to module 4

Welcome back to the brand building course for cybersecurity. Here’s a quick recap of what we’ve covered so far:

1. We’ve built a solid foundation of what branding is and how it impacts your business

2. We’ve aligned your company’s core concepts with the brand

3. And we’ve covered your brand personality and the concepts of brand voice and tone.

Please reference our syllabus here. You can find the brand audit template here.

While I did say we wouldn’t get too tactical with this course, there is one piece of the puzzle, that regardless of where you go, typically follows the same procedure and provides the same value: your brand guidelines.

We also won’t touch on visual identity in depth in this course, but I will discuss it at a high level for this module, as you can’t have guidelines without them. Plus, you need to know just enough to complete your brand audit at the completion of the course.

Now, we’ll discuss what brand guidelines are and what they are for.

We’ll then get back to the philosophical aspect of the course and discuss why consistency is so important in brand building.

We’ll have a light touch on branding related to analyst relations, and I’ll wrap with an example of brand guidelines.

On to module 4!

Or skip ahead to the other lessons in this module:

Driving Consistency Across Channels

Branding as it Relates to Analyst Relations

Analyst Perspective: Industry Categories Vs. Brands with Dr. Chase Cunningham

Examples of brand guidelines