To wrap up module four, we’ll take a quick look at various brand guidelines.
Please reference our syllabus here. You can find the brand audit template here.
To kick things off, we’ll go with one of the most prominent brands. Well, a sub-brand of that brand to be exact, the Coca-Cola Foundation. You can view them here.
After Coke (hey, see, breaking their guidelines), we briefly look at the UK’s Cyber Aware program, which you can find their assets here.
And finally, you can enjoy the disaster of a site that is now Scribd (it used to be amazing back in the day) to view an older version of RSA’s guidelines. This offers a fantastic look at a mature brand within our space. You can find it here, but be warned, you will get hit by ads on every other page.
And that’s it! We’re off to Module 5 to chat crafting consistent messaging and brand storytelling. Thanks again to Dr. Chase Cunningham for contributing to this module.
Examples of brand guidelines