Analyst Perspective: Industry Categories Vs. Brands with Dr. Chase Cunningham

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Analyst Perspective: Industry Categories Vs. Brands with Dr. Chase Cunningham

Lesson 4.3.1 - A chat with Dr. Cunningham, formerly of Forrester, now with G2

Elliot Volkman

Mar 03, 2024

Transcript

Expanding upon lesson 4.3, we have a quick chat with Dr. Chase Cunningham, AKA Dr Zero Trust. Chase popularized the concept of Zero Trust from a product perspective at Forrester and is now leading the cybersecurity analyst program at G2.

Please reference our syllabus here. You can find the brand audit template here.

Read on to lesson 4.4 where we wrap up this module with some examples.

CMS: Building Authentic Cybersecurity Brands

Examples of brand guidelines

Elliot Volkman

Mar 3

To wrap up module four, we’ll take a quick look at various brand guidelines. To kick things off, we’ll go with one of the most prominent brands. Well, a sub-brand of that brand to be exact, the Coca-Cola Foundation. You can view them here. After Coke (hey, see, breaking their guidelines), we briefly look at the UK’s Cyber Aware program, which

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CMS: Building Authentic Cybersecurity Brands

In collaboration with the Cybersecurity Marketing Society, this free course on brand building will provide you with a foundational understanding of branding and how it impacts your business.

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